Branding Creative Brief — Broderick Design Co.

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Company Name

What inspired you to start your company?

What's the most unexpected or interesting story behind the founding of your company?

Can you describe the company's mission, vision, and core values?

What sets your company's services apart from competitors in the area?

Who are your primary target clients (demographics, preferences, etc.)?

Do you have specific client personas you typically work with?

How do you currently reach and engage with your target audience?

How would you describe the personality and character you want your brand to convey?

How do you want your brand to make clients and potential clients feel when they interact with it?

Do you have a tagline or slogan you'd like to use? If not, would you like assistance in creating one?

What key messages or values do you want your brand's messaging to emphasize?

Who are your main competitors in your industry locally?

What do you believe differentiates your company from your competitors?

Are there any design styles or trends your competitors are known for that you'd like to avoid or embrace?

If you could change one thing about your industry, what would it be?

If your brand were a person, how would you describe their personality and demeanor?

Brand voice refers to the tone, style, and language used in your brand's communication. It helps establish a consistent personality in written and verbal interactions. How would you describe the desired brand voice for your company? (e.g., professional, friendly, authoritative, informal, sophisticated)

Have there been any particularly meaningful community projects or initiatives your company has been involved in?

Are there any unique brainstorming or problem-solving techniques that contribute to your company's creative personality?

How do you build and maintain strong client relationships, and what does it say about your company's personality?

BRANDING

CREATIVE BRIEF