Logo Creative Brief — Broderick Design Co.

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Company Name

How would you describe your services and/or products?

What are the long term goals of your company?

What do you want your new logo to accomplish?

Who are your main competitors?

How are you different from your competitors?

What’s the age range of your target customer base?

Do you have a tag line or keywords? If so, would you like it included within the logo?

Do you have any specific imagery in mind for your logo?

Do you have any color preferences, or existing brand colors?

Do you have any colors that you do not wish to use?

What adjectives should best describe your logo?

What feeling or message do you want your logo to convey to those who view it?

How do you prefer your logo to be worded or written out?

How would you like the typography to appear?

Where will your logo primarily be used?

Are there any current logos or logo styles that you would like your logo to be like?

Provide 10 Nouns that relate to or can describe your business/service/industry

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